Super Mario Run Didnt Meet Nintendos Expectations

first_imgStay on target Super Mario Run Comes to Android This WeekSuper Mario Run Jumps to Android in March Speaking with Japan’s Nikkei, Nintendo President Tatsumi Kimishima revealed that Super Mario Run did not meet the company’s expectations. Though profitable, it didn’t hit its sales targets.There are a number of reasons why only five percent of Super Mario Run‘s users purchased the full game. The main one was its steep pricewall. Users can play three levels for free. If they want to unlock the rest of the levels, they have to fork over $10. Given how most mobile games rarely cost more than $5, $10 no doubt discourage many from purchasing the full thing.Super Mario Run‘s online requirements also hurt it. Users had to be connected to the internet in order to play. Though certain modes in the game require an online connection to work, most of the game is single player. It was difficult to play the game anywhere that didn’t have a WiFi connection, making it decidedly less mobile friendly.Despite Super Mario Run not meeting sales expectations, Nintendo plans to continue that game’s pay model for future releases. Unlike Super Mario Run, the recently released Fire Emblem Heroes is a free-to-play game, albeit with microtransactions. According to Kimishima, this game was a one-off. That means any upcoming mobile Nintendo games will likely cost $10.Super Mario Run was released on Android devices this week. It features new levels that users can play for free. The game will no doubt generate a good amount of profit for Nintendo, though it likely won’t help the game met its original sales figures. After all, Android users know exactly what to expect from the game and may choose to pass on it.The next Nintendo mobile title will be Animal Crossing. We don’t know much about the game or its price, but we’ll hopefully find out more later this year.last_img

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